Successful Communication Means Writing for Your Audience

Successful Communication Means Writing for Your Audience

“If you’re trying to persuade people to do something, or buy something, it seems to me you should use the language they use every day, the language in which they think. We try to write in the vernacular.” David Ogilvy, 23 June 1911 – 21 July 1999), advertising tycoon, founder of Ogilvy & Mather, and known[…]

Great communication – a good story and a capable spokesperson

Great communication – a good story and a capable spokesperson

So let’s talk a bit about stories and spokespeople and audience engagement. Not so long ago, a commercial radio news bulletin, here in the Emerald City, concerning the renewal of a corporate sponsorship of a leading entertainment venue. An opportunity, with the right messages and delivery, to enhance the general perception of a company, and[…]

Why great story-telling is at the heart of effective communications

Why great story-telling is at the heart of effective communications

Niall Molloy (left) and Graeme McWilliams of Echelon Data Centres with Minister for Business, Enterprise, and Innovation, Heather Humphreys TD, at the announcement that Echelon is to create 1,100 jobs through a €1bn development of two data centres in Ireland. Photo: Peter Houlihan At the risk of stating the blindingly obvious, at the heart of[…]

Content congestion: How to get your website build over the line

Content congestion: How to get your website build over the line

Cut time not corners with your website content It’s no secret that effective content marketing can generate a huge spike in traffic on your website, win followers on your social media channels, and create valuable conversation about your business or brand. A fundamental pillar of any content marketing strategy is your company’s website. It is here[…]

With content, it’s vital to review, learn and communicate if you want to get ahead

With content, it’s vital to review, learn and communicate if you want to get ahead

  Kolb’s experiential learning cycle says that people learn in 4 ways. These are experience, reflective observation, abstract conceptualisation and active experiment. Without boring you with the details, the theory basically says that once you have an experience, it is important to look back on it, review it and then act on your new learnings.[…]

Why companies still need a knockout Corporate Brochure

Why companies still need a knockout Corporate Brochure

  

Compliment your digital content marketing with something 'old school'

In marketing, trends and fads come and go. The next 'big thing' is always on the horizon and new ideas are adopted as quickly as old ones are left behind. But old marketing tactics never really die, they just get rebranded, and in the past year we've witnessed a resurgence in demand for one of the most effective marketing sales tool of the last 50 years: the not so humble Corporate Brochure.

Read More