“If you’re trying to persuade people to do something, or buy something, it seems to me you should use the language they use every day, the language in which they think. We try to write in the vernacular.” David Ogilvy, 23 June 1911 – 21 July 1999), advertising tycoon, founder of Ogilvy & Mather, and known[…]
So let’s talk a bit about stories and spokespeople and audience engagement. Not so long ago, a commercial radio news bulletin, here in the Emerald City, concerning the renewal of a corporate sponsorship of a leading entertainment venue. An opportunity, with the right messages and delivery, to enhance the general perception of a company, and[…]
Everyone likes a tech story. We’re all fascinated by the rise of the machines. AI is the big buzzword, even if, truth be told, we’re not really sure what AI is. Just a few years ago – no more than seven or eight – the big buzz was around the IoT, or Internet of Things.[…]
Niall Molloy (left) and Graeme McWilliams of Echelon Data Centres with Minister for Business, Enterprise, and Innovation, Heather Humphreys TD, at the announcement that Echelon is to create 1,100 jobs through a €1bn development of two data centres in Ireland. Photo: Peter Houlihan At the risk of stating the blindingly obvious, at the heart of[…]
Cut time not corners with your website content It’s no secret that effective content marketing can generate a huge spike in traffic on your website, win followers on your social media channels, and create valuable conversation about your business or brand. A fundamental pillar of any content marketing strategy is your company’s website. It is here[…]
Kolb’s experiential learning cycle says that people learn in 4 ways. These are experience, reflective observation, abstract conceptualisation and active experiment. Without boring you with the details, the theory basically says that once you have an experience, it is important to look back on it, review it and then act on your new learnings.[…]
Compliment your digital content marketing with something 'old school'
In marketing, trends and fads come and go. The next 'big thing' is always on the horizon and new ideas are adopted as quickly as old ones are left behind. But old marketing tactics never really die, they just get rebranded, and in the past year we've witnessed a resurgence in demand for one of the most effective marketing sales tool of the last 50 years: the not so humble Corporate Brochure.
Research and quality content can drive success Do you want to drive engagement, create repeat customers and build relationships? Of course you do. Social media can be the number one link between you and your customer, and the way you use it will have a massive effect on your business – so it’s important to get it[…]
Data and the way we use it is constantly changing. Correct mining of data coupled with the use of high quality content to capitalise on the information it provides, can be the key to your company’s success. It can drive how you market your brand or business, and determine how successful you are at targeting[…]